ITG 2004

Kari Brooks, Reporter

WANTED: Brass players who are firmly committed to fun! This is one of the keys to having a successful brass group. Every city has music groups such as orchestras, choirs, community bands, and operas, but it’s a well know fact that brass groups appeal to people everywhere. From renaissance to jazz, you name it, brass groups can play it.

Kathy Brantigan used this fact in stating why she chose to start her own brass group, the Denver Brass, over twenty-five years ago. She now speaks about how others can do the same in their own area. It’s important to establish from the very beginning the identity and image of the group you are starting. This allows your audience to relate to you on a more personal level. Some groups choose an elegant and serious image, but others, such as the Denver Brass, choose to go the more adventurous and fun route. Brantigan clearly states that creativity is the key to success, and can be a valuable marketing tool for the group. You have to ask yourself, “What does it take to get people away from American Idol and into the seats for your concert?” What captures their interest? A title such as How Much Bach can you Handel is catchy and grabs peoples’ attention. Also, engage a graphic artist who will allow you to have creative input in what is designed; this lets you express your ideas and the ideas of the public while also giving you a professional edge.

Other factors play into successfully creating your own brass business, such as: organization, funding, and personnel. Kathy suggests having a system for everything. “When something goes wrong, create a system so it doesn’t happen again” is part of her philosophy on dealing with problems.

Brantigan felt that it is important to surround yourself with great people. It’s essential that the personnel and members of the group are dedicated to excellence and have respect for their fellow musicians and community. Kathy says that in her job, where she works sixty hours a week, it’s critical to like the people you work with! “If you’re grumpy, forget it, I’m just not going to talk to you!” she jokes.

Other details that will help get your group off the ground are applying for government and foundation grants. She went on to suggest that you should file for non-profit status to allow contributions from businesses and individuals to be tax-deductible. Start a mailing list of audience members who regularly attend concerts and keep them informed of new events and fundraisers. Invite them to special event fundraisers and get to know them personally. Establishing a friendly environment will ensure that people come back for future events.

Above all, Kathy Brantigan emphasizes that if you’re thinking of starting your own brass group, do it for the right reasons. Serve the community and involve people. Being part of a brass group is not about making monetary profits it’s about showing others the joy of music. Just remember, the possibilities are endless!